Currently the mayor of Manchester, NH, Joyce Craig is the first woman to occupy the office. Now, she has set her sights on the governorship, and officially launched her campaign in July. She has served as Manchester’s mayor since 2018. She is known as a strong fundraiser and defeated well-known incumbent Ted Gatsas, making her a potentially formidable candidate.

Jon Kiper is a restaurant owner with local government experience. In his campaign announcement video he said, "As a lifelong resident, a single dad, and a small business owner, I understand New Hampshire's economy, and I've got a plan to fight inflation." His website focuses on increasing affordable housing and reworking New Hampshire's education funding system.

Executive Councilor Cinde Warmington has announced she is running for New Hampshire Governor in 2024. She describes herself as a lifelong health care advocate and served as partner at the Shaheen & Gordon law firm before running for office. As the lone Democrat on the Executive Council, she has gained a reputation for pushing Republican councilors and Gov. Sununu on abortion-related issues.

Former U.S. Sen. Kelly Ayotte served as New Hampshire’s attorney general before her election to the U.S. Senate in 2010. She lost re-election in 2016 in a close race against then-Gov. Maggie Hassan. Ayotte broke with fellow Republicans that year when she chose to disavow Donald Trump. Ayotte announced her campaign for governor at the end of July.

Former State Senate President Chuck Morse ran in the Republican primary for U.S. Senate in 2022, placing second behind Don Bolduc. Morse has served decades in state office and is well-known within political circles. He arrived at his U.S. Senate campaign announcement riding a skid-steer loader. Morse officially announced his run for governor the same day Sununu announced his retirement.